Affiliate Marketing Mastery Affiliate Programs Hobby Lobby’s Affiliate Program: A Boon for Craft Bloggers

Hobby Lobby’s Affiliate Program: A Boon for Craft Bloggers

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If you’ve been in the affiliate marketing game for a while, you’ll know that the possibilities for promotion are almost endless. From household goods to tech gadgets, there’s a niche for nearly every type of blog, including those focused on crafts.

If you run a craft blog and are considering monetizing it further, affiliate programs like the one offered by Hobby Lobby could be an ideal choice. These programs offer a win-win situation: you help creative retailers reach new customers, and in return, you earn a substantial commission.

Discover Affiliate Programs in the Arts and Crafts Sector

You might be wondering whether there are arts and crafts companies that offer affiliate programs. The answer is yes—many do, and the renowned Hobby Lobby has joined their ranks. Before you dive in, it may be helpful to read this overview of the Hobby Lobby affiliate program.

A Brief on Hobby Lobby

A giant in the arts and crafts industry, Hobby Lobby operates out of Oklahoma City, USA, boasting more than 800 stores nationwide. The company offers an extensive catalog of over 80,000 products, ranging from arts and crafts supplies to home decor items. Founded in 1972, the company has since expanded its operations to China, adding offices in Shenzhen, Hong Kong, and Yiwu.

Overview of Hobby Lobby’s Affiliate Program

For bloggers specializing in arts and crafts, Hobby Lobby has designed an affiliate program to help promote its wide array of products. When visitors to your blog click through and make a purchase using your referral link, you earn a commission based on the program’s terms.

Commission Structure

Hobby Lobby’s affiliate program is available through Commission Junction (CJ Affiliate), where you can earn a 4% commission with a 3-day cookie duration for referred sales. Alternatively, if you join via FlexOffers, the commission rate is 3.2%.

Pros and Cons of Partnering with Hobby Lobby


  1. Revenue Generation: Owning a craft blog can be more than just a hobby; you can monetize your passion through Hobby Lobby’s affiliate program. Payments are made monthly, offering a potentially stable income.
  2. Brand Enhancement: Associating your blog with a well-known brand like Hobby Lobby can significantly boost your brand’s credibility.
  3. Mutual Benefits: Affiliate marketing provides a way for both parties to benefit. Utilizing keyword strategies can help drive traffic to both your blog and Hobby Lobby’s site.
  4. Robust Support: The program is managed by CJ Affiliate, providing you with expert support for all your affiliate marketing questions.


  1. Limited Commission: The 3.2% to 4% commission rate could be considered low, especially given Hobby Lobby’s prominence in the market.
  2. Inconsistent Sales: The arts and crafts niche may not offer consistent sales opportunities, potentially affecting your earnings.
  3. No Dedicated Landing Page: Hobby Lobby doesn’t offer a specific landing page for its affiliate program, making it less straightforward for potential affiliates to join.

How to Join the Program

You can sign up through either CJ Affiliate or FlexOffers, with CJ Affiliate offering slightly higher commissions. Registration is a straightforward process, requiring some basic information about your blog and traffic sources.


Affiliate programs like the one offered by Hobby Lobby serve as an excellent bridge between retailers and publishers, offering benefits to both. For many years, Hobby Lobby has been a trusted source for a wide array of craft supplies. If you have a craft blog and are looking to both increase its reach and earn some additional income, this affiliate program could be an excellent fit for you.

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